The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers

The adoption and implementation of environmental marketing strategies is the hotel industry’s new approach to maintaining a competitive advantage attracting more green consumers. Indeed, hotels with sustainable practices eco-friendly artwork generate trust make consumers loyal satisfied. However, there little prior research which has suggested mediating role between customers’ levels perception their satisfaction. For this reason, current authors obtained total 659 responses from South Korean conducted structural equation analysis (SEM) identify indirect effect explaining how arts boosts consumers’ Our statistical findings offer vital insights regarding relationship perceptions satisfaction, in interior design as variable. Finally, study provides detailed understanding art infusion urban by highlighting impact its spillover effects on consumer